Meet Sofia: Your Insider in Italy

Fashion hasn't just been my hobby—it has been my lifelong passion. My name is Sofia, and I founded Luxebysofi LLC with one goal: to share the thrill of the "find" with women who love luxury as much as I do.
The Journey
I don’t just shop; I negotiate. To bring you the prices you see on this site, I personally traveled across Europe—from the iconic boutiques of Paris and Milan to the hidden gems of Rome, Brussels, London, and Madrid. During these travels, I secured exclusive B2B contracts with premier retailers, allowing me to source brand-new, authentic luxury items at discounted rates that aren’t available to the general public.
My Philosophy: Luxury Without the Markup
I love fashion, but more importantly, I love the rush of saving money. I believe that "New Season" shouldn't have to mean "Overpriced."
By shopping at the source and utilizing my direct contracts with European stores, I’m able to bypass the high markups of US department stores. When you shop with me, you are getting:
    •    The Best Prices: Lower European retail rates + my negotiated B2B discounts.
    •    No Sales Tax: Pure savings on every single piece.
    •    Hand-Picked Quality: Every item is selected by me, with my eye for detail and my passion for the hunt.
I’ve done the traveling and the negotiating so you don’t have to. Welcome to a smarter way to shop the runway.